
When the scent of osmanthus blossoms is found, I recall the words of Yuta Orisaka.
In autumn, the phrase "the scent of osmanthus" catches the eye on social media. While the writer's emotions are quickly replayed, when you actually smell it, the genuine feeling that arises within yourself becomes hollowed out. (Omitted) What these expressions have in common is that the subject who speaks is hidden. Unable to be confident in the words that come from within, they are crushed by tools of empathy.
(From Yuta Orisaka's "Yabu IN")
Everyone has a "moment when they feel autumn."
The chill of the wind, the colors of dusk, the scent in the air—these suddenly connect within oneself, and the feeling of "Ah, it's autumn" arises. Even if that feeling cannot be shared with anyone else, it is certainly a form of autumn breathing within oneself.
On the other hand, there are scenes and scents that "everyone would probably feel as autumn." The quintessential example is the scent of osmanthus. Using this word (symbol), you can easily share the "arrival of autumn" with everyone. But behind that convenience, the form of autumn that "I" felt hides behind the words. I believe this is exactly what Orisaka points out as the "hidden subject."
In an era where anyone can be a broadcaster, somehow the "subject" retreats. Words polished by AI and trendy phrases aimed at views cover the screen, gradually distancing from the sender's genuine feelings. We now live in a world where "whose words these are" is hard to see.
Not everyone needs to feel autumn through the scent of osmanthus. I hope for a world where the "autumn with genuine feeling" within each person is cherished. Because "restoring subjectivity" requires "acceptance of diversity." The brand cobaco also always wishes to be a place that affirms that small diversity.
And I also think this:
Words born through someone's body, not by logic, carry a certain warmth, even if small. When we encounter such words, I believe we can quietly connect with the "subject" within others. This may underlie not only words but all works created by people.
Suddenly, a line from Gen Hoshino's song "In the Middle of the Nonsense" comes to mind.
The scent on the nape of the neck is like bread, we praise it in amazement
Love is in the nonsense, people live as if laughing
Though I have never thought "the scent on the nape of the neck is like bread," that metaphor enters the body smoothly. And it feels as if happiness is packed into that scene (at least for me). His words have a definite "warmth," gently resonating in the listener's heart.
Words and works that reach us may be those that, while making us think "maybe I’m the only one who understands this feeling," still touch the hearts of many.

















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