
When the scent of osmanthus (kinmokusei) begins to appear, I recall the words of Yuta Orisaka.
When autumn comes, the phrase "the scent of osmanthus" catches the eye on social media. While the writer's emotions are quickly replayed, when you actually smell it, the genuine feeling that rises within you becomes ossified. (omission) What these expressions have in common is that the subject of the person speaking is hidden. Lacking confidence in words that come from within, they crush them with tools of empathy
(Yuta Orisaka, from "Yabu IN")
Everyone has a "moment when they feel autumn."
The chill of the wind, the colors of dusk, the smell of the air — these elements suddenly connect inside you, and the sensation of "ah, it's autumn" arises. Even if that feeling can't be shared with anyone else, it is undeniably your own shape of autumn living within you.
On the other hand, there are scenes and scents that "everyone would probably feel as autumn." Chief among these is the scent of osmanthus. Using this word (this sign) lets you easily share the "arrival of autumn" with everyone. But behind that convenience, the particular shape of autumn that "I" felt becomes hidden behind the word. I think the "hidden subject" he points out is precisely this.
In an age where anyone can be a broadcaster, for some reason the "subject" retreats. Words polished by AI and trend phrases tuned for view counts cover our screens and gradually move away from the sender's real feeling. We now live in a world where "whose words these are" is hard to see.
Not everyone needs to feel autumn through the scent of osmanthus. I hope for a world that values each person's "autumn with real feeling" within them. Restoring subjectivity requires accepting diversity. The brand cobaco, I often think, should be a place that affirms that small diversity.
And I also think this:
words born through someone's body, not through reasoning, carry a tangible warmth even if small. When we encounter such words, I believe we can quietly touch the "subject" that exists within others. This may underlie not only words but all works created by people.
Suddenly, a line from Gen Hoshino's song "In the Middle of the Ridiculous" comes to mind.
The nape smells like bread and we praise it, saying wow
In the ridiculous there's love, people live as if to laugh
Although I've never thought "the nape of the neck smells like bread," that metaphor slips easily into the body. And it makes me feel as if happiness is packed into that scene (at least for me). His words have a definite "warmth," and they resonate gently in the listener's heart.
Words and works that reach others may be those that, while making you think "perhaps I'm the only one who feels this," still touch the hearts of many.