Refined and elegant in both style and substance（ぶんしつひんぴん）
装いや立ち居振る舞い、The harmony between the external beauty of language and the substance of one's inner self.れているさま。
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As part of the online store renewal, a newBrand Concept CopyI met through a proposal from the copywriter I requested.たのが、この言葉でした。I feel that you have captured what we are aiming for.It has completely become my favorite word.
Critic Takami Yoshimoto discusses the "current self" and the "desired self."The dialogue exchanged between us is the most valuable thing.と説きました。What should I do now to get closer to my ideal self?It is by repeatedly asking oneself that abundance is created.Changing your attire or altering your behavior,While trying various things,The appearance and the inside gradually come into balance.その問答の往来のなかで、People may attain a beautiful presence, don't you think?Refined and elegant in both character and style「It is not important to "be," but rather,Refined and elegant in both style and substance「たろうとする」こと、つまり、I believe that the process to get there is what truly matters.
あたらしいブランドコンセプトである"うつくしい日々の予感。」の「予感」からは「Refined and elegant in both style and substanceたろうとする」I believe you will be able to sense the posture.Our jewelry is for the person who wears it "なりたい自分」I hope this will be a trigger to get closer to it,I will continue to work on jewelry making.
