In September 2020, cobaco BRIDAL was reborn anew.
It has been about two and a half years since we completely revamped the cobaco brand. At cobaco BRIDAL, which offers marriage rings, we have interacted with many customers. Especially since we moved our atelier to Kobe last year, we have had more opportunities to invite customers and talk with them. From the east, Tokyo, to the west, Yamaguchi, we have welcomed customers from various regions to our atelier.
During the consultation for the wedding rings, we take our time to communicate thoroughly, which naturally allows for more opportunities to touch upon your personalities and relationship.
Some people are about to hold a ceremony, while others have no plans to do so. There are those with strong preferences, and those who are more accommodating to their partner. Some couples showcase a comedic exchange like a skit, while others are quiet but share a close bond.
While interacting with many customers, I suddenly thought that there are various "shapes of two," and each one is wonderful in its own way.
On the other hand, we have often received feedback like this from our customers.
Is it better to go with platinum after all?
It's better to choose the same design, right?
Isn't it strange for a man to wear a slim ring designed for women?
Each time, we have conveyed this to you.
There are no rules that you must follow. Please choose what each of you is drawn to.
I feel that choosing a shape that is different from anyone else is not such an easy thing to do. As for us, we also chose a platinum ring without any doubts over a decade ago...
But that's precisely why, in this era, I have come to think that being able to freely choose "the shape of the two" is very important.
cobaco BRIDAL wants to be a brand that can embrace the "unique shape of each couple." Our feelings have finally solidified. Thus, we have decided to renew cobaco BRIDAL.
In this renewal, we asked a copywriter to help us capture the feelings that we couldn't express in words.
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Any couple is wonderful.
All couples have their own unique shape.
The shape of the wedding ring is good as long as there are that many.
Design, color, ring width, finish.
Choose freely what you like and what feels right,
組み合わせてください。
Choosing to be together with those who choose different forms is also nice.
By choosing the same shape,
互いを思い合うのも素敵。
The one and only shape of the two of us.
そのどれもがすばらしい。
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I understand what cobaco BRIDAL aims to achieve, but what exactly has changed? Next time, I would like to share more about that.
